Our Story

Poösh was created with one clear mission: to offer body care that is both deeply effective and genuinely gentle, designed for real skin concerns — dryness, redness, eczema, psoriasis, irritation, and sensitivity.
Born from a desire to make dermatologically inspired formulas accessible, Poösh blends clinical ingredients with a sensorial, minimalist luxury experience.

Every product is designed to restore comfort, rebuild confidence, and elevate the everyday ritual of caring for your skin.

Why Poösh Was Created

For years, body care was overlooked. There were facial products for every need — but when it came to sensitive or problematic body skin, most solutions were either too harsh, too basic, or simply not effective.

Poösh was born to fill that gap.

We wanted formulas that:
✔ work on eczema, psoriasis, redness and dryness
✔ respect sensitive skin
✔ feel luxurious and smell incredible
✔ are clean, vegan, and responsibly crafted
✔ create a moment of calm and comfort in your routine

Poösh exists to prove that body care can be scientific, sensorial and truly transformative.

Our Philosophy

At Poösh, we believe in a new standard of body care:
Clean. Effective. Sensorial. Minimal. Science-backed.

Our approach is built on 3 pillars:

1. Dermatology-Driven Formulas

We use proven active ingredients such as:
• Urea 5% – hydrates & smooths
• Panthenol 2% – repairs & soothes
• Betaine – prevents post-shower dryness

Safe for sensitive, reactive, and atopic skin.

2. Clean-Luxury Standards

Our formulas are:
✓ Vegan
✓ Cruelty-free
✓ ECOCERT COSMOS Natural (depending on the product)
✓ Free from parabens, sulfates, silicones, mineral oils, allergens

3. Sensory Minimalism

High performance doesn’t exclude pleasure.
Our textures are silky.
Our scents are warm, elegant, modern.
Our packaging is clean, minimal and intentional.

What Makes Poösh Different

✔ Formulas for real skin problems, not just aesthetics
✔ A balance of clinical actives and sensorial ingredients
✔ Designed for sensitive, dry, irritated, atopic skin
✔ High-end, luxurious skin feel
✔ Clean ingredients with visible results
✔ A curated collection — not overwhelming choices
✔ Made to be simple, effective and deeply comforting

Poösh is not just skincare — it is a ritual of repair and self-care.

Our Commitment

We are committed to transparency, integrity and quality.

Every product is crafted with:
• high-performing ingredients
• vegan & cruelty-free standards
• skin barrier–friendly formulations
• sustainability in mind
• no unnecessary additives

Because your skin deserves more than the minimum — it deserves intention, care and science.

The Poösh Experience

Our purpose is to help you feel comfortable, confident and connected to your skin again.
Whether you struggle with dryness, sensitivity, redness or texture — or simply want a cleaner, more luxurious body routine — Poösh offers products that repair, soothe and elevate your daily life.

This is body care reinvented.
This is clean luxury.
This is Poösh.